May 2016

Trade paper for the domestic tourism and inbound tourism industry in England, Scotland, Wales and Ireland

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NO. 1 FOR DOMESTIC TRAVEL, TOURISM AND BUSINESS NEWS IN ENGLAND, IRELAND, SCOTLAND & WALES By Samantha Mayling UKINBOUND says its members are generally confident about future business – but warns that 'Brexit' fears are affecting trade and it would be "economic suicide" for the UK to leave the European Union. Almost two-thirds (61%) of UKinbound members are confident about bookings and visitor revenues in the coming 12 months, according to the association's latest business barometer. The barometer also found 16% of members felt 'unconfident' and 23% were neither confident nor unconfident. Overall confidence levels have risen since the previous barometer in January, but are still below the level of 69% reported in March 2015. Bookings in January and February rose for a quarter of respondents; remained the same for 45%; and fell for 31%. Comments from the barometer's survey of members, which had 62 respondents, suggested there had been a recovery – following a slowdown over the winter period – buoyed by new trade partnerships and prices freezes. However, those who saw bookings decrease cited factors such as the uncertainty over the UK's membership of the EU; terror attacks in Europe; and a Exclusive travel trade press sponsor NO. 1 FOR DOMESTIC TRAVEL, TOURISM AND BUSINESS NEWS IN ENGLAND, IRELAND, SCOTLAND & WALES May 2016 No. 448 strong pound against the euro. UKinbound's previous business barometer found that 82% of members believe that staying in the EU is important to their business. The latest barometer also highlighted the importance of the EU, as nearly half (46%) of members' inbound business comes from EU markets and 27% of the members' workforce is made up of EU migrants. Deirdre Wells, UKinbound chief executive, said: "This shows a clear demonstration of how the free movement of goods and people – that founding principle of the EU – is so vital for our business. "Our results simply cement why staying in the EU is vital." UKinbound's findings are also helping the association to argue its case in the media and during debates about EU membership in the House of Commons in March and House of Lords last month. Lord Lee of Trafford said during a debate in April: "With two-thirds of our overseas visitors coming from the EU and the hospitality sector being manned substantially by EU migrant workers, one understands why tourism and airline chiefs and trade bodies such as UKinbound and the Wine and Spirit Trade Association support us remaining in. "Would Brexit not be an absolute disaster and a supreme folly for our tourism and hospitality sectors?" Wells said: "Now that the referendum campaign has started in earnest, it is good to see our Parliamentarians recognising the negative impact which a Brexit would have on tourism. "The EU is a vital and vibrant market for inbound tourism – it supplies two-thirds of our visitors, and one third of our industry's employees. "It would be economic suicide for us to leave." n A record 50 new members have joined UKinbound in the first six months of this membership year. Members have joined from locations ranging from the Isles of Scilly to the Isle of Skye; and from south Wales to Cumbria. They also represent a wide range of sectors including destination management organisations, accommodation providers, attractions, service providers and tour operators. THE travel trade is supporting VisitEngland's largest domestic marketing campaign for 2016, which will launch this month. The initiative will promote memorable 'moments' that can only be experienced across the nations and regions of Great Britain and Northern Ireland, encouraging more Brits to take domestic holidays this year. Trade partners already confirmed include: Thomas Cook, Tui, The Travel Network Group, Advantage, Barrhead Travel, Premier Travel and tour operators Shearings, Bourne Leisure, Hoseasons, Superbreak and Attraction World. The multimedia campaign also encourages people to upload images of their own memorable moments using the hashtag #OMGB, some of which will be shared across VisitEngland Support for VisitEngland 'Amazing Moments' campaign and VisitBritain's Twitter, Instagram or Facebook platforms. It is the fifth year that a campaign has been run by VisitEngland to boost domestic tourism and get more people exploring Britain. This year's Home of Amazing Moments domestic campaign is part of a global #OMGB campaign to attract more tourists to come and explore Britain. It is the latest phase of the UK government's GREAT Britain campaign, which showcases what makes Britain a desirable destination for tourists. VisitEngland/VisitBritain chief executive Sally Balcombe said: "By showcasing the sheer diversity of incredible, one-of-a-kind holiday experiences on offer right here on our doorstep we want to inspire people to book a holiday at home and discover their own amazing moments, driving tourism growth across the whole of the UK." A series of travel offers for UK breaks, to tie in with the campaign, will soon be made available on Launched on January 14, #OMGB GREAT Britain – Home of Amazing Moments is an evolution of previous marketing campaigns and a new over-arching plan to encourage tourism to Britain. Initially launched in Brazil, China, France, Germany and the US, the campaign promotes Britain's key cities while highlighting them as gateways to the countryside. The campaign is specifically targeting three groups: those who travel for adventure or escape, experienced regular travellers and those who view travel as a lifelong discovery. SKYWALKER PRAISES SKELLIG MICHAEL... Tourism Ireland has released another 'behind-the-scenes' video from the making of Star Wars: The Force Awakens, for its global Star Wars publicity campaign. Filmed on Skellig Michael, the video features director JJ Abrams and actors Mark Hamill and Daisy Ridley. Hamill, who plays Luke Skywalker (inset), said: "Skellig Michael is just indescribably beautiful." n The Star Wars legend has also appeared in a fundraising video featuring Skellig Michael – see p4 UKinbound: leaving the EU would be 'economic suicide'

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