April 2015

Trade paper for the domestic tourism and inbound tourism industry in England, Scotland, Wales and Ireland

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News News travelGBI April 2015 9 Home of ArsenAl footbAll Club Home of footbAll Tours open Daily from 10am. 7 Days a week * . more informaTion aT ArsenAl.Com/tours Tours available in 9 languages. Group bookings available, for more information please contact: *Closed Matchdays. Terms and Conditions Apply. ArsenAl stAdium tour see it for yourself only 3 stops from kings Cross Butlins has opened a "rock'n'roll diner" at its Minehead resort in somerset, transporting guests back to the 1950s. the restaurant features memorabilia from Butlins' past, a DJ at the jukebox and every 20 minutes diners will be treated to live performances of classic 1950s songs from the diner team. Hoseasons is offering agents the chance to win a night out with friends worth £150 as part of a new campaign. tariq Khan, Hoseasons head of sales, said: "We're very grateful for the work that agents across the country put into selling our holidays and this is our way of acknowledging that." Running to the end of april, the giveaway is in support of Visitengland's £4 million Holidays at Home are GReat campaign featuring Shaun the Sheep. tHe association of leading Visitor attractions has urged politicians to recognise the importance of tourism in their election manifestos. alVa director Bernard Donoghue made the plea as the association revealed that more than 123 million people visited top uK museums, galleries and other attractions in 2014, a record 6.5% rise on 2013. scottish attractions saw the greatest increase, up by almost 10%, thanks in part to Glasgow's Commonwealth Games. the second biggest rise was in london, with an increase of 7.11%. the capital was buoyed by World War one centenary commemorations, including the tower of london poppies and tate Modern's Matisse exhibition. the British Museum remained the most popular visitor attraction for the eighth year running with 6.7 million visitors, followed by the national Gallery, which saw a 6.4% increase to 6.4 million. neW research has identified a 'grey escape' trend as grandparents head off for a holiday in september after caring for grandchildren in the summer break. the research was conducted by market intelligence agency Mintel on behalf of Warner leisure Hotels, which specialises in holidays for the over-55s, to tie in with pension changes coming into effect this month. simon thompson, Warner leisure Hotels managing director, said: "the report found that travel is still the number one Donoghue said: "as we approach the general election we want to remind all political parties that no party mentioned tourism in their last general election manifesto. "these figures clearly demonstrate the popularity of our best-loved attractions and the importance of tourism to the uK – it's the fifth biggest industry and the third largest employer, generating £127 billion per year. "i look forward to seeing all political parties spell out their strong support and ambitions for tourism, heritage, and arts and culture in their forthcoming manifestos." Further boosts to visitor numbers are expected with upcoming events such as Alexander McQueen: Savage Beauty at the V&a – which opened in March – and Audrey Hepburn: Portraits of an Icon at the national Portrait Gallery, which opens on July 2. Chester Zoo will open islands in June, which will be the biggest new zoo development in europe. Rock 'n' roll diner opens at Butlins ALVA calls on political parties to back tourism Warner research reveals 'grey escape' trends priority for people in retirement. "However, many grandparents are central to making their family work and so they are often Hoseasons offers agents a night out Viewpoint Sandra Matthews-Marsh chairman, the tourism society We end this financial year on a high, with another successful english tourism Week (etW) under our belts and a positive picture of tourism in the uK thanks to the latest figures from the association of leading Visitor attractions. now in its fourth year, etW remains an invaluable tool with which to demonstrate the power and importance of those who make the tourism industry what it is. it has been particularly encouraging to see so many people championing their local attractions – and the staff at them – through social media throughout the week. Both the general public and the higher powers that be must not be allowed to forget that tourism is not a booking machine or a computerised service that looks after itself. it is driven by people – local people – and highlighting the very human significance of our sector is essential. social media plays an increasingly important role in people's perception of tourism as a thriving industry, particular as one that supports hundreds of thousands of jobs for local people. our leisure experiences often begin and end with a website, from booking to sharing images, and our visitors have the option of bypassing any human contact when planning a trip. an ongoing lesson from etW should be for businesses to champion the people behind their businesses and ensure that their hard work is recognised by all. Campaigns such as the tourism superstar award and Kent Big Weekend have evolved to put the people who help to run our attractions at the heart of etW, with selfie competitions, twitter chats and competitions. Remember to use social media all year round to share your story, and not to just be a broadcast channel for your business – start conversations, show pictures of staff, and engage with the public. the more human we make our industry, the harder it is to ignore. talking of connecting together, bookings are now being taken for the tourism symposium on June 1 and 2 with VisitBritain, uKinbound, Visitengland, the arts Council, Coach tourism Council, ashford Borough Council and Visit Kent, alVa and a host of Kent partners supporting the event. Don't miss out! Happy Talking! Highlighting the very human significance of our sector is essential depended on for childcare." He said Warner guests often book months in advance but the new 'grey escape' trend has led to a rise in last-minute bookings for september. "they come to us as a retreat after looking after the kids and they know that nobody else's kids will be there either," he said. the report also found that over- 55s are showing an increased interest in active holidays and to reflect that, Warner leisure is introducing zip-wires and zorbing at its resorts. VisitEngland

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