April 2015

Trade paper for the domestic tourism and inbound tourism industry in England, Scotland, Wales and Ireland

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Page 6 of 23

travelGBI April 2015 7 Special Report Best of Britain & Ireland Lerwick Aberdeen Scrb r Kirkwll Strne Lerwick Aberdeen Scrb r Scrb r Scrb r Scrb r Scrb r Scrb r Scrb r Kirkwll Strne Strne Strne A illin ile fr wht y igine... ...Orkney and Shetland are closer than you think. In order to make the most out of your Northern Isles adventure, NorthLink Ferries can provide you with the tailored services associated with having your very own local guide. Or if it is a bespoke itinerary package that you are looking for, built around your group's personal tastes and preferences, simply contact one of the NorthLink Ferries team and we will be happy to discuss the range of options and prices available to suit. Fr in't fr Start your journey /northlinkferries @NLFerries Domestic and inbound tourism specialists remain optimistic about the potential for further growth in the sector – despite acknowledging that factors such as exchange rates, oil prices and wage inflation were likely to make outbound travel more attractive. speaking at a panel session hosted by travelGBI and sister magazine Travel Weekly at the Best of Britain & ireland trade show, shearing Holidays chief executive Denis Wormwell insisted: "i firmly believe it is the 'here-to-staycation' and mindsets have changed, full-stop. "the share of the pie might be smaller (if more people take outbound holidays), but the overall pie is bigger." Jim eccleston, director of travel and tourism at research company tNs, presented exclusive research during the session which confirmed that an increasing proportion of the British population was considering an international holiday in the next 12 months, with 36% saying they were very likely to travel overseas. However, he agreed with Domestic specialists confident despite headwinds additionality going on here. "those who went on a staycation in recent years and found the quality of experience was so much better than it was in the 1970s are now much more likely to retain that domestic break in their suite of holidays." Wormwell that the findings didn't mean "the end of the boom years for the domestic sector", noting that 39% of respondents said they were very likely to take a domestic holiday in the next 12 months – up on october 2014. Bernard Donoghue, director of the Association of Leading Visitor Attractions, said his members were on track to post a record year, with 123 million domestic and inbound visits to ALVA members last year. And he also backed Wormwell's comments, insisting "the staycation isn't over by a long chalk". Deirdre Wells, chief executive of UKinbound, said: "Just because outbound increases doesn't mean domestic can't increase, by any means. there is definitely PANeLLists at the Bobi session – entitled Domestic tourism: past its peak or on the road to new heights – acknowledged that there were challenges facing agents and suppliers promoting domestic holidays. Jim eccleston, from tNs, said increasing customer confidence meant more people were considering overseas options, and also noted higher disposable incomes, attractive exchange rates in the eurozone and a reduction in APD for children as additional headwinds for the domestic sector. However, he argued: "this doesn't mean people won't book domestic holidays, it just means everybody has got to work that Eurozone exchange rate impact 'won't be significant' bit harder to get those bookings as overseas holidays are back on people's agendas." Denis Wormwell, from shearings, admitted that exchange rate fluctuations would have "some effect" on bookings. But he insisted: "i don't think it will be significant. We are only RegULARLy updated product and content and ensuring outstanding customer experiences are fundamental to the ongoing success of the domestic sector, panellists agreed. Bernard Donoghue, of the ALVA, said the UK's tourism product was "the envy of the world", and called for all political parties to acknowledge the Updated product and customer service key to ongoing success getting back to a 'normal' position." When asked to identify barriers for booking a UK holiday, respondents to the tNs survey identified weather uncertainty (25%), price (20%), better value overseas (7%) and a desire to explore farther afield (7%) as key factors. value of the sector to the economy and communities. He added: "currency exchange it is fresh and you are identifying what is needed to attract new people. content is key." Deirdre Wells, of UKinbound, said: "We need to ensure we're not working in isolation. if people are heading to a particular place or attraction and are willing to travel to it, they want to know what else to do while they are there." can make a difference, but the real dealbreaker (for domestic and inbound visitors) is the perception of value. constantly refreshing the experience is key to ensuring you retain existing customers and attract new ones." Denis Wormwell, of shearings Holidays, said: "you need to keep reinventing the product, ensuring Blenheim Palace VisitEngland/Rich Thrift VisitEngland/Blenheim Palace

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