TravelGBI

April 2015

Trade paper for the domestic tourism and inbound tourism industry in England, Scotland, Wales and Ireland

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18 travelGBI April 2015 Industrial tours and attractions AnnAndAle distillery in dumfries and Galloway was mothballed in 1919 but re-opened in 2014 after a £10.5 million restoration project. It was first established in 1836 and is now back in business, producing single malt Scotch whisky. Group tours are available ranging from 45 minutes to two hours in length. annandaledistillery.com A malt whisky route is part of VisitScotland's new ebook, called A Taste of Scotland's Foodie Trails, which features 10 Scottish food and drink trails. The Malt Whisky Trail passes through one of the country's best-known whisky regions, Speyside in the Highlands, and is thought to be the only one of its kind in the world. The ebook also features a Real Ale Trail, which details independent breweries across the country, and the Whisky Coast, uncovering sites along the west coast. The free online guide is part of the national tourism enGlAnd'S newest and largest whisky distillery has opened near Bassenthwaite lake in the lake district. Representing an investment of £6 million, the lakes distillery features a visitor centre, bar and bistro, and a shop selling distillery products and locally produced fare. Visitors can take a tour to see how the lakes Malt, lakes Gin and lakes Vodka are made, visit the distillery's warehouse and find out about Cumbria's notorious distiller and smuggler, lanty Sleek, before the tours conclude in the Tasting Room. Founder and managing director, Paul Currie, said: "The lakes distillery is a key attraction and we estimate that we will THe laphroaig distillery on Islay won the title of the Best Visitor Attraction in last month's Scottish Thistle Awards. A total of 13 winners received Scottish Thistle Awards during a final ceremony at the Crowne Plaza in Glasgow, hosted by TV and radio star edith Bowman. led by a panel of experts from the Scottish tourism industry, the awards celebrate tourism businesses or suppliers across the region who have gone the extra mile to offer an RABBIe'S Small Group Tours has a new one-day tour aimed at fans of single malt whisky – known as Scotland's 'Water of life'. The 'discover Malt Whisky day Tour' takes guests from edinburgh, past Stirling to two distilleries at Glengoyne and deanston, both on the edge of the Highlands. In between these visits passengers can enjoy the scenery of loch lomond national Park. Priced for the trade from £28 per A new gallery has opened at Thinktank – Birmingham's science museum – which explores the design, manufacture and use of the Spitfire in World War Two. It will tell the story of men and women who built the iconic aeroplanes in the Midlands. The factory manufactured more than half of all Spitfires, and many positions of responsibility were put in women's hands. birminghammuseums.org.uk A £34 MIllIon development at Wedgwood in Stoke-on-Trent will open to the public on May 18. The World of Wedgwood visitor attraction expects to welcome 175,000 visitors a year. It will include a factory tour, a chance to meet Wedgwood's makers and have a go on a potter's wheel.The site also boasts a shop, tea room, restaurant, factory outlet, Wedgwood-themed play areas for children and estate walks. The launch will be followed by the re-opening of the Wedgwood Museum on June 1, which houses the Wedgwood Collection, described as one of the most important industrial archives in the world. Anthony Jones, chief finance officer of parent firm WWRd, said: "It is an exciting new phase in our brand story and evidences our commitment to investing in a successful future, built on our strong foundations in the UK. "By bringing to life the Wedgwood proposition, we're confident we'll attract an audience on a regional, national and global scale." wedgwoodvisitorcentre.com CAdBURy World is planning a series of events for visitors over summer and autumn, along with appearances by popular TV characters from The Sooty Show and Count Duckula. Summer will see magicians, ventriloquists and jugglers then autumn will herald the return of Heritage Weekend followed by the Halloween Spooktacular. Based in the village of KIlBeGGAn distillery – the oldest licensed distillery in Ireland – welcomed 55,000 visitors last year and anticipates that figure will grow, thanks to investments. The County Westmeath distillery has seen restoration work on its waterwheel and upgrades at its tasting bar, gift shop and reception area. A free drivers and guide lounge has opened where bus drivers and tour guides can relax, and further investment is planned for 2015 and 2016 to improve the car park and whiskey bar. kilbeggandistillery.com Paula McDonald, VisitScotland; Steve Green, of branding specialist MMR; Professor David Thomson and Teresa Church, joint owners Annandale Distillery; and Malcolm Rennie, distillery manager. edInBURGH'S whisky visitor attraction, The Scotch Whisky experience, saw its seventh consecutive year of increased visitor numbers in 2014. More than 300,000 people visited the attraction last year – an increase of 2.5% on the previous year. The number of people taking the tour at the attraction, which is at the top of the city's Royal Mile, also increased in 2014 to more than 157,000. The biggest market for visitors was england, which showed a 16% growth in visitor numbers in 2014. International markets make up the bulk of the attraction's visitors, with the top three spots taken by the US, France and Germany. However, the centre also welcomed large numbers of visitors from emerging whisky markets, with China, Brazil and India taking positions four, five and six in terms of international visitors. Julie Trevisan-Hunter, head of marketing, said: "This is our seventh consecutive year of annual growth and is testament to the investment we have made in the attraction over the past five years. The refurbishment of Amber Restaurant and Bar also allows us to lay claim to the biggest whisky selection in edinburgh, with over 400 different bottlings available. "The profile of our international visitors reflects the increasing interest in Scotch whisky around the world. However, the traditional whisky markets of europe and north America still remain key for us." last year it introduced Blend your own sessions which are suitable for whisky-loving groups of ten or more. Participants receive a small bottle of their blend to take home, as well as a certificate of blending. The Scotch Whisky experience will be at VisitScotland expo on stand number C1. scotchwhiskyexperience.co.uk Edinburgh whisky attraction continues growth Wedgwood visitor centre opens in May Visitors invited to follow whisky and ale trails organisation's activity to promote the year of Food and drink 2015. Recent figures estimated Scotland's food and drink tourism industry is worth £2.5 million per day to the economy, with the food and drink industry as a whole worth almost £14 billion a year. n Whisky Month returns in May, with events such as Mhor Whisky Festival (May 23-24) and Whisky Stramash (May 23-25) inviting visitors and locals to sample Scotland's national drink and explore the stories and science behind the range of malts. visitscotland.com/about/food-drink/ food-trails Kilbeggan to reap rewards of investment Discover 'Water of Life' with Rabbie's person, the tour departs all year round on Tuesday, Thursday and Saturday, starting in April 2015. rabbies.com Largest whisky distillery in England opens accommodate approximately 55,000 visitors each year. It is wonderful to see everything come together, from the sympathetic renovation of our stunning Victorian farm and the formation of our highly skilled team, to the start of production of our spirits and style of our bistro." The lakes distillery is set to produce up to one million bottles of the lakes Single Malt each year. lakesdistillery.com Annandale distillery reopens in Dumfries and Galloway Cadbury World is choc-full Bournville near Birmingham, the attraction gives visitors the chance to find out what is involved in the creation of chocolate. Visitors can explore the manufacturing process through a special effects film and video, before watching one of the team of chocolatiers demonstrate traditional chocolate making. cadburyworld.co.uk Thistle honour for Laphroaig Distillery outstanding visitor experience. The Scottish Thistle Awards scheme is led by several organisations, including Highlands & Islands Tourism Awards, VisitScotland, the Hospitality Industry Trust Scotland, Scottish Tourism Alliance and the Scottish licensed Trade Association. The laphroaig distillery also plans to open a new tasting room in April, next to its museum, as it marks its 200 th anniversary year. scottishthistleawards.co.uk laphroaig.com Thinktank tells story of the Spitfire

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