April 2015

Trade paper for the domestic tourism and inbound tourism industry in England, Scotland, Wales and Ireland

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16 travelGBI April 2015 Wales Trade helps Wales aim for 10% tourism growth rate Wales facts 2014: n Overseas visitors rose 14% in first nine months to 795,000 n In the first 10 months, domestic holiday trips increased by 2.7 % to 5.77m; expenditure up 7.3% to £1.19bn year-on-year n 90m day tourism visits were made in 2014, generating expenditure of £2.68m 2015 highlights: n Harlech Castle visitor centre opens early 2015 n 10th anniversary of Wales Millennium Centre n Brecon Beacons National Park marks 600th anniversary of Agincourt n Llandudno's augmented reality tour celebrates 150 years since Alice in Wonderland was written n Welsh Dragon Tours has new Glyndwr tour, as 2016 marks 600 years since death of Welsh hero Owain Glyndwr Antoniazzi, Tourism and Marketing for Wales chief executive. Figures for 2014 show visitor numbers and spending are up, and its domestic market share increased. "Group tourism forms a significant part of this domestic tourism market, particularly during shoulder seasons," said Antoniazzi. Welsh landscapes, gardens and stately homes appeal to groups and the country has more castles per square mile than anywhere in Europe. Visit Wales attended Explore GB, ITB, March Marketplace and Best of Britain & Ireland and will be at World Travel Market to raise Wales' profile. Antoniazzi is confident growth will continue, thanks to a wide range of attractions and openings, such as Surf Snowdonia – a surfing and watersports park in an old aluminium works. "The latest Michelin guide saw five Welsh restaurants awarded stars, demonstrating Wales' resurgence as a food destination," she added. "This has been coupled with new restaurants and food tourism THE travel trade plays an "important part" in Wales' strategy to increase visitor numbers, says the country's tourism boss. "Our new tourism strategy aims to grow the sector by 10% over the next seven years," said Manon products such as wine trails and the Wickedly Welsh Chocolate Factory in Pembrokeshire, so we anticipate food tourism to be a big growth area." Visit Wales' main £4 million UK and Ireland marketing campaign includes a new TV advert to woo Brits. "Visit Wales is working to change the perception that the destination is far away. Wales is exceptionally accessible," she added. "Trains from London take two hours, and it is well served by international airports including Cardiff, Bristol, Birmingham, Liverpool, Manchester and Heathrow." Your chance to learn Llanfair-PG in full CHâTEAU Rhianfa in Anglesey has launched a two-night break which offers the chance to take Welsh lessons. As well as the chance to learn the basics, the break includes Welsh food, wine-tasting and trips to both the Menai Strait and Snowdonia. Guests at the Grade II listed hotel will be able to practise a local village name, which is also the longest place name in Europe: Llanfair pwllgwyngyllgogerychwyrndro- bwllllantysiliogogogoch. Warner Leisure offer deals for Bodelwyddan Castle WARNER Leisure Hotels is offering special introductory rates on the new lodge rooms at Bodelwyddan Castle, Denbighshire, for stays between April 20 and June 29. A three-night weekend lodge room break starts from £279 per person – £60 more than the standard option – and a lodge suite break is from £319. Southern Wales showcases group-friendly attractions SOUTHERN Wales Tourism launched new group travel guides at the Southern Wales Group Travel Showcase event at Caerphilly Castle. There are six different guides, each covering a different area: Blaenau Gwent, Bridgend, Caerphilly, Monmouthshire, Newport and Rhondda Cynon Taf. The guides feature sample itineraries, accommodation, attractions, activities and refreshment stops. The three-day showcase event attracted coach and tour operators and group travel organisers. As well as familiarisation trips, there was a 'Meet the Buyer' workshop in Caerphilly Castle. First Great Western Rail sponsored rail journeys between London and Cardiff for several top tour buyers including MIKI Travel and Angela Shanley Associates. Mainline Coaches from Porth provided the coach transport and Blue Badge Guide Steve Griffin looked after the tour group during familiarisation visits. Vicky Jones, project officer for Southern Wales Tourism, said: "We are very happy indeed with "South Wales looked at its best despite the cold weather and we are confident that many of the tourism businesses involved will receive valuable long-term bookings as a result of the initiative." Steve Reed, owner of Steve Reed Tourism which coordinated the event, added: "Most of the many buyers had never been to South Wales before, or not for many a year, so the initiative was an opportunity to showcase some of the region's wonderful and diverse offerings. "The ease of access with top-class infrastructure; excellent and interesting high quality attractions; stunning scenery; amazing customer care and a genuine warmth from everyone we met helped to make for a memorable event." The group guides are available from Southern Wales Tourism on 0845 6002639, or brochure@ the high quality of the event and the superb welcome given to our special guests by our tourism partners. Wales tees up the German market THE Senior Open Championship will return to Royal Porthcawl Golf Club in 2017 and Visit Wales will be working with European golf operators to target the German market in the build up to the event. Visit Wales will also exhibit at the 2015 BMW Golf open in Munich in June 2015. Wales In BrIeF Manon Antoniazzi, chief executive, Tourism and Marketing for Wales Sweeten dad up at Sugarloaf THE National Trust is holding special events for Easter and Father's Day at Sugarloaf Mountain and Usk Valley, in Wales' Black Mountains. Kids can tick off some of the National Trust's list of 50 things to do before you're 11 ¾ over the Easter break, and try map reading for a treasure hunt. For Father's Day in the Forest (June 21) visitors can join the National Trust rangers in the woods at St Mary's Vale. They can build a den, take part in a scavenger hunt and cook over a camp fire for £3 per person – and dads go free. usk-valley/

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